I attended a session yesterday on Effectual Thinking vs Causal Thinking. The content was intriguing but I found myself wondering if it was something new or old ideas re-packaged. If something new (or re-packaged for better clarity), to whom would it apply. It seemed to only apply to new businesses faced with the need to quickly generate cash flow. I was ready to dismiss the concept as not worth further study. But today, I met with a client already at $2M in sales and looking at decisions around new revenue paths and costs. The more we talked, I saw some application of the effectual thinking approach. We shall see!
Written by Tom Fulcher
Tom Fulcher – President & Founder Mr. Fulcher is the founder of The Idea Gardener® llc, a business development and marketing consulting organization and has over 25 years of management experience with start-ups, small businesses and Fortune 500 companies. Tom is co-director of ASU’s Innovation Advancement Program and has lectured at The Thunderbird School of Global Management. He serves on the Invest Southwest/Venture Madness Executive Committee, leads business seminars and workshops and is active in the angel community in Arizona. He also serves as a judge for Venture Madness, the ASU Edson program, the Arizona Innovation Challenge and as both a panelist and Entrepreneur-in-Residence for the Arizona Commerce Authority Venture Ready program. His business development and strategy consulting organization has a successful track record of helping entrepreneurs in the areas of business planning and modeling, branding and marketing strategy, preparation for capital formation, licensing and as a mentor and board member. Tom holds a B.S. in Management from Arizona State University, an MBA in Marketing from the University of Denver and a certificate in Global Leadership from the Thunderbird School of Global Management. He is a Certified Small Business Counselor and holds other certifications in International business. In addition to The Idea Gardener LLC, Tom also has ownership interests in several start-up and emerging firms in Arizona.
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