New Product Marketing Strategies/Plan and Brand Development
Business Planning, Modeling and Organization for Capital Formation
Revitalize Brand through New Products, Updated Branding and New Creative Execution
Develop New Growth Avenues and Position Company for Eventual Sale
Licensing out IP/Technology
New Business Growth Road Map and New Product/Service Development and Interactive Marketing
Client Issue: Well-funded start-up company with limited business plan. Company was approaching launch window for their new products, but had no plan. Products were both consumer and trade oriented introducing a new technology to an existing category.
Solution: The Idea Gardener worked closely with company management in identifying distribution, revenue and other business goals. In so doing, The Idea Gardener developed a strategic and tactical marketing plan for the company taking it through its first 18 months. The plan covered all aspects of marketing from branding through traditional media, new media, trade shows, spokes person, pricing and distribution strategies.
Results: The company has undertaken its "soft-launch" process and is being met in its industry with rave reviews. Initial sales will take place in early 2009 and company stock price has already begun to climb.
Client Issue: Inventor of new, green technology has just received two patents and is not sure how to move forward with developing its business model and finding capital.
Solution: The Idea Gardener led a market analysis and worked with founder inventor to develop a fully detailed five + year business plan with full financials. The Idea Gardener then positioned new company for presentations to a variety of angel investment groups, individual investors and as part of a major regional investment conference. The Idea Gardener also recruited the CEO, helped assemble the Board of Directors, identified sources for legal, public relations, creative services and financial/accounting services.
Results: The new company has completed its PPM and already received its first investor funds. The company continues to finalize its initial investment round, has identified several strategic partners for manufacturing and distribution and is beginning its marketing planning process.
Client Issue: Existing company and category leader has "hit the wall" in terms of growth. Management is looking for new avenues to grow its primary brand.
Solution: Identified several constraints arising from the existing brand strategy and positioning. Received client buy-in to revitalize the brand through a combination of new products, altered consumer brand positioning, a dynamic media campaign (advertising and public relations), a variety of national consumer promotions, updated packaging and a strong trade oriented support program. As part of implementation, assembled a cross-functional team of company leadership to map out, manage and communicate the full program.
Results: Successfully launched over 12 new products driving double digit sales growth and improved profitability. Re-positioning of brand also allowed for a variety of new growth opportunities.
Client Issue: Eight year old internet firm found growth slowing and facing minimal bottom line profitability. Ownership/management unsure of long term goal for company.
Solution: The Idea Gardener conducted internal and external research to analyze company situation and market. Provided a three year strategic plan with growth road map. The Idea Gardener assisted management in identifying high growth areas, profit improvement opportunities and end-game goal (sale of company) along with target acquirers. As part of this, developed both a standard business marketing plan and a marketing plan to expose business to and develop relationships with potential acquirers.
Results: Company enjoyed nearly in excess of 50% growth in the next two years through a combination of new products/services, enhanced marketing efforts and new marketing relationships while being supported by new internal development processes and planning systems. Company was successfully sold to a target acquirer at a premium price within 36 months.
Client Issue: Company had developed new technology and product prototypes, but did not have the funding or resources to move product to market.
Solution: The Idea Gardener developed a licensing strategy and plan for company and worked to introduce company to potential licensees.
Results: Company successfully licensed product to one licensee to date (still approaching additional licensees.
Client Issue: Web-based eco-tourism company, newly acquired by ownership team with little marketing or historical data available from prior ownership.
Solution: The Idea Gardener was involved in this project prior to acquisition as it assisted with due diligence process. Upon acquisition, The Idea Gardener provided a top-level business plan and budget and instituted a tactical marketing plan to grow the business. In addition, The Idea Gardener provided leadership in developing new avenues for growth through new services and partnerships.
Results: The company has enjoyed initial growth in excess of 10% in a declining market. It has seen a double-digit improvement in profitability. It was recently named as best in its field by National Geographic Adventure magazine and has successfully negotiated four new partnerships with national organizations as either a recommended provider or and exclusive partner. The company is looking forward to its next year wherein it is launching several new offerings and forecasting a 30%+ revenue growth.
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